Empowering Sales
From websites and videos to sales tools and processes, I’ve done it all.
I create repeatable, scalable systems that boost conversion rates across the sales and marketing pipeline. Collaborating with product experts, crafting spot-on messaging, and using data to fine-tune results is the only way to go. I also team up with training pros to arm sales teams with the skills they need to win.
Whether it’s through thought leadership, sharp marketing materials, or killer sales playbooks, my strategies have captured buyers, sparked real conversations, and helped sales teams close deals faster and more often.
Sales Collateral
From brochures and solution sheets to case studies and customer testimonials, I've partnered with sales, consultants and product marketing to create compelling and useful sales materials to create interest and excitement and validate capabilities,
Promotional Videos
Engaging videos can serve numerous purposes such as grabbing attention via LinkedIn Navigator outreach or to intrigue a prospect on social media to reach out for a demo or conversation.
Flashy videos with no substance or too much jargon aren't useful. Bringing experiences to life or establishing that we understand their challenges is the goal.
Sales Process Improvements
In my role leading sales enablement, I worked closely with my sales enablement team to add structure to each stage of the sales cycle, ensuring clear activities were outlined at every step. We tracked conversion rates from stage to stage, leveraging insights from top performers to implement training and best practices. Additionally, we developed comprehensive playbooks to streamline onboarding for new hires. These initiatives led to increased sales velocity, improved conversion rates, and a boost in closed/won deals.
Changing the RFP Process
Before I took over sales enablement, the RFP process was fragmented—content and quality varied from consultant to consultant. To fix this, I established a dedicated role to lead RFPs, creating a consistent process that included the power to say “no” when certain criteria, like a pre-call with the buyer, weren’t met. We also streamlined the lengthy RFP format into a concise overview of services and pricing. These changes not only increased our win rate by 35%, but also boosted the average deal size, transforming how we approached opportunities.