Roads Traveled
What I Bring to the "Road Trip"
Gallup says my strengths include:
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Building strong relationships to achieve goals
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Flexing my mental muscles
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Gathering and organizing valuable information
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Treating everyone with fairness
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Owning every commitment I make
My coworkers say I excel at:
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Leveraging sharp instincts
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Connecting people, processes, and tactics
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Turning ideas into reality, even with limited resources
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Building teams that deliver results—and have fun doing it
Get to know me and see for yourself.
Former Co-Worker
“Aleassa can tackle the most difficult of challenges with drive and focus and at the end of the day, she knows how to get things done - even amidst constant change. She leads with confidence, isn't afraid to get her hands dirty when she needs to but also knows how to let others shine.”
Sales Leader at Event Vendor
“Aleassa is always thinking of the big picture and looking for creative ways to connect business development to campaigns that have marketing roots. In the B2B world, Aleassa is an expert in bringing lead generation to life. She is a joy to work with. She has a fantastic mix of telling you “what you need to hear” complemented with Midwestern kindness.
She uses that emotional intelligence and transparency to get buy-in and respect with executive stakeholders to reinforce strategic initiatives that bring business strategy to life.”
Marketing Agency Partner
"She is an extremely talented communications professional (one of the best I've worked with in my nearly 20 year career), and an amazing leader.”
Master of the Marketing Mix
A creative powerhouse with a knack for crafting global marketing strategies that don’t just check the boxes—they deliver results. From boosting brand recognition to accelerating demand generation, I’ve done it all. Known for turning big ideas into real impact, all while leading teams that hit the mark again and again.
Global Marketing Strategy
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Demand and Lead Generation Strategy
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Brand Management
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Social Media Strategy
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Creative Services Production Management
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Website Strategy and Content Creation
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Event Strategy – Virtual and In-Person
Communications and Enablement
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M&A Communications Strategy
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Internal Communications
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Global Public Relations Strategy
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Sales Enablement
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Analyst Relations
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Leadership and Team Management
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Employee Engagement
My Career Journey
Owner and Fractional CMO - North10Feet
Founder of a straight-talk, marketing consultancy helping B2B companies get clear on their message, align marketing with sales, and drive real growth. I lead strategic sprints, develop GTM plans, and step in as a fractional CMO for teams that need senior-level thinking—without the overhead. Clients appreciate the honest feedback, clear priorities, and plans that actually get done.
2024 - Present
Chief Marketing Officer - Seerist, Inc.
Led Seerist’s bold brand launch and built marketing from the ground up. Developed standout positioning, crafted messaging that cut through the noise, and built high-performing teams across demand gen, product marketing, and enablement. Ran digital campaigns, drove adoption, and aligned strategy with business growth. Also owned corporate communications and employee engagement.
2022 - 2025
Head of Marketing - Root, part of Accenture
Doubled revenue, positioned the company for acquisition, and drove $11M+ annually on a lean budget. Built a strategy focused on the Global 2000, increased RFP win rates by 35%, and boosted website traffic by 2,000%. Led high-impact campaigns like the award-winning “Road to Change” tour and co-created a customer experience show with CBS Chicago.
2011 - 2022
Director, Corporate Communications - Aspect Software, Inc.
Owned all comms strategy across PR, AR, and internal messaging during a high-growth, M&A-heavy period. Directed comms for 9 acquisitions (including $1B and $150M deals), built a media program that landed top-tier press, revamped the global website, and led major corporate events and customer summits.
2002 - 2011
Awards and Achievements
Just a few of the awards and professional achievements I'm proud to display.
Marketing OnCon Icon Award Winner
2019 - Company - Marketing Trailblazer for the "Road to Change" mobile bus tour
Aspect Excellence Award
Team Award for launch of new PerformanceEdge product
Silver Davey Award
B2B Direct Mail for the "Elephant Kit"
Silver Davey Award
Consulting Website - root.com
Silver Addy Award
2019 - Root Canyon Award with Madhouse Creative
High Performing Team
Consistently recognized for leading high-performing teams at Root (A Great Place to Work company)
Education
University of Michigan - Ann Arbor
B.A. - Communications
Minor - Organizational Behavior and Human Resource Management (Ross School of Business)