Growth Starts with Brand and Marketing Clarity
Marketing should be amping up your growth, not stalling it.
At North10Feet, we help B2B companies uncover what's working, what's not and deliver ideas and plans to reignite your marketing momentum.
Strategy That Works,
Without the Weight
Is your marketing missing focus and leadership?
If this sounds familiar:
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Your team can’t clearly explain what you do or why it matters.
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Campaigns feel scattered, with no clear story or strategy.
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Leads go cold, reporting is fuzzy, and sales aren’t seeing results.
You need a clear plan tied to actual business goals.
You might need:
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A simple go-to-market plan that your team can actually execute.
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Messaging that clicks with buyers—and gets them to act.
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Clear programs tied to revenue, not just activity.
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Reports that tell you what’s working (and what’s not).
Practical Strategy. No Fluff.
Whether you need a strategy sprint, marketing audit, or fractional CMO, North10Feet gives you straight-shooting, high-impact guidance. No bloated decks. No agency-speak.
What You Get:
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A sharper story and message
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A focused roadmap for the next 90 days
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Tools to keep your team aligned
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A partner who treats your business like their own
Services and Projects
From focused projects to strategic advisory, North10Feet delivers practical services designed to unlock growth.
Brand Clarity Sprint
Helping your team and your customers clearly explain what the heck you do and why it matters. When You Need It: People describe your company in totally different ways. Sales decks says one thing, the website another and your team is making up elevator pitches on the fly. And frankly it’s confusing your buyers. You’ll Get: - A look at how you stack up against competitor messaging - A clearer picture of your ideal customer - A one-page messaging cheat sheet - A refreshed value proposition and differentiation story. - Guidance on brand tone so everything sounds like you Outcome: Your whole company is singing the same lyrics. Buyers finally get what you do (and actually care), which means less confusion and more traction.
Campaign and Channel Focus Sprint
Help your team stop spinning their wheels and start delivering results. When You Need It: You're doing a ton of marketing, but not moving the needle and getting results. You're not sure what’s working, what's wasting money, or you don't have the time to figure it out. You’ll Get: - A review of what’s working, and what’s not - Recommendations on which channels or activities to double down on (or ditch) - A simple playbook to help your team execute faster and smarter Outcome: Less waste. More focus. Stronger campaigns, better lead quality, and smarter use of your time and budget.
Go-To-Market (GTM) Strategy Playbook
A simple, focused plan to get the right message in front of the right buyers. When You Need It: Marketing efforts feel random. Your spend isn’t driving results. The leads coming in? Not a fit. You’re stuck in “activity mode,” not “outcomes mode.” You’ll Get: - Campaign themes and messaging that converts - Clear buyer personas mapped to ideal customers - Segments to prioritize (not chase everyone) - High-level channel and content strategy - Method for measuring metrics that matter Outcome: A clear, practical roadmap that shows your team exactly where to focus—who to target, what to say, and how to generate better leads, more pipeline, and strong revenue results.
Fractional Marketing and Brand Advisor
Get ongoing marketing leadership - without paying for a full time expert. When You Need It: You need strategic marketing help, but hiring a full-time Marketing leader isn’t in the cards. Your team needs guidance, direction, and someone to help steer the ship. You’ll Get: - Strategic planning and focus - Direction for campaigns and go-to-market execution - Team coaching and accountability - Support across functions (sales, enablement, product, etc.) Outcome: Clearer priorities, stronger campaigns, and a marketing partner who keeps the trains moving and your team on track.
Marketing Operations and Team Assessment
Find out if your marketing team is built for growth or just reacting and running in circles. When You Need It: You’re not sure if your team has the right skills, focus, tools, or structure. There’s effort, but not results. You're making the decisions without the data. You’ll Get: - An honest audit of your team structure and gaps - A review of your tech tools and if they’re helping or hurting - Smart budget and resource recommendations - Suggestions for process improvements that reduce confusion and bottlenecks Outcome: A no-nonsense look at your team, tools, and gap and recommendations on what needs to change to hit sales and growth goals (using reasonable resources and budget).
Mergers and Acquisitions Communications Planning
Ensure your people and customers stay clear and confident during big change. When You Need It: You're going through a merger, sale, or spin-off and you want to make sure people understand what’s happening, why, and what it means for them. You’ll Get: - Communication mapping for all key stakeholders - A simple message framework everyone can use - A Day 1 and beyond communications timeline - Toolkits for leaders and employees - Coaching for execs to get the message right Outcome: A clear plan that keeps your team aligned, customers reassured, and the brand steady through every stage of change.
Our Story
North10Feet was born from a quirky little detail in a real estate deed: “Lot 42, except the north 10 feet.” That “except” stuck — because that’s where the magic is. Those last 10 feet? That’s the difference between having a marketing plan and actually executing on it. Between having messages and telling a story. Between showing up and standing out.
Founded by Aleassa Schambers, a B2B marketing strategist with a love for brands that dare to be different, North10Feet helps organizations stand out through aligned strategies and impactful execution.
We specialize in B2B brand, marketing, and communications strategy that delivers clarity, creativity, and a little extra boldness to go from solid to unforgettable.
We don’t just help you get noticed. We help you execute down to the last 10 feet.
Read the latest B2B Marketing Musings
